Aishwarya Rai made her Bollywood debut in the film, Aur Pyaar Ho Gaya opposite Bobby Deol, which also released that year; the film did not do well at the box office, and was also panned by critics. However, her third project, S. Shankar's Tamil film, Jeans (1998) was a commercial success. The film was also noted for the song "Poovukkul", written by Vairamuthu, and some reviews of the music video compared Aishwarya Rai's to prominent world monuments.
